CEA received the Showcase Award of Excellence from the Insurance Marketing and Communications Association (ICMA) in June, at the organization’s 2015 Annual Meeting and Showcase Gala, held in Nashville, TN. The honor was given for CEA’s California Rocks™! marketing campaign, which prompts California residents to think of earthquake insurance as a daily living responsibility.
The award was given in the category of “Total Sales/Marketing/Branding Campaign Over $100K.” Promotion of the campaign appeared on a variety of platforms, including TV and radio spots, print and online advertising. CEA’s campaign was judged using a variety of criteria, including: strategy, effectiveness and functionality; audience and focus; content; and design and presentation.
For more information on the awards program, visit the IMCA website.