CEA's Get Prepared, California! AuctionSM raised a record-setting $190,000 this year to support American Red Cross disaster-preparedness programs in California. Over the past four years the auction has raised $715,000, all to benefit the Red Cross.
The online auction in April was sponsored by the CEA and managed by iHeartMedia. It featured once-in-a-lifetime items up for bid, alongside earthquake-preparedness tips.
Exclusive auction items included a new 2015 Chevy Camaro and a race-track driving experience in a 500-horsepower Sprint Cup NASCAR stock car, VIP access to music events, a trip to London's famous Wembley Stadium to see an NFL game, a sky-high tour in the Goodyear blimp and a VIP backstage visit to the Days of Our Lives soap opera.