California Earthquake Authority (CEA) sponsors and participates in events throughout California that promote and support earthquake preparedness, and provide support to our
participating insurance companies.
CEA Celebrates 20th Anniversary
The California Earthquake Authority (CEA) celebrated its 20th anniversary on Dec. 2 with a slideshow, two cakes and a Mannequin Challenge.
Staffers were treated to a slideshow that featured a look back at the very first office at 300 Capitol Mall, important early legislation, informational coloring books, and past ShakeOut events for "Drop, Cover and Hold on" demonstrations.
The Mannequin Challenge was an opportunity for people to express themselves in a unique way. Participants lined the halls, offices and board room in various frozen positions as the camera roamed and captured the moment in time. Music was incorporated, and the final product was posted on CEA's YouTube channel. News media, including Insurance Journal, also covered CEA turning 20.
To commemorate helping Californians get financially protected for more than 20 years, CEA produced a 20th anniversary report, which includes financial information, a timeline, a history of policy upgrades and an earthquake map. This report was distributed at CEA's Dec. 14 governing board meeting and was mailed to stakeholders and partners. CEA also received a letter of commendation from Gov. Edmund G. Brown Jr., recognizing CEA's promotion of long-term community resilience through risk education, loss mitigation and insurance protection.
CEA Staff Participate in Annual Great California ShakeOut Drill Focusing on Earthquake Preparedness
The California Earthquake Authority (CEA) took part in the annual Great California ShakeOut drill on Oct. 20, alongside more than 10.6 million Californians, practicing how to drop, cover and hold on during an earthquake.
CEA representatives attended an earthquake preparedness drill and media event at Dearborn Elementary School in the Northridge area of Los Angeles. Organized by MySafe:LA, the Los Angeles Fire Department and the Earthquake Country Alliance, the event was designed to prepare first responders, students, teachers and community members for an earthquake.
In the early-morning hours before the drill at the school began, CEA and other organizations talked with members of the media and provided expert information about earthquakes. Reporters were invited to experience an earthquake simulator, see visual presentations related to the "Seven Steps to Earthquake Safety," and attend classroom demonstrations and a press conference.
At CEA headquarters in Sacramento, the ShakeOut drill was played aloud, and staff participated at their desks and in conference rooms. Some teams took pictures of themselves doing the drill. These and other photos from the day's activities were shared on CEA's Twitter and Facebook accounts.
CEO Glenn Pomeroy was attending a CEA symposium in San Diego on the same day, focusing on streamlining how residential earthquake policies are processed. At the time of the ShakeOut drill, Pomeroy led symposium attendees—business leaders, staff from CEA, and representatives of CEA's participating insurance companies—through the ShakeOut drill.
The annual ShakeOut event is an opportunity for people all over the world to learn how to prepare to survive and recover from earthquakes. Nearly 55 million people participated in ShakeOut globally this year. Learn more at ShakeOut.org.
California Earthquake Authority Participates in Annual Day of Preparedness Event in Old Sacramento
The California Earthquake Authority participated in "California's Day of Preparedness" in historic Old Sacramento on Aug. 27, a free annual event hosted by the Governor's Office of Emergency Services (CalOES) and sponsored by PG&E.
The event had the theme "Surviving the Wild West" and featured food, music, demonstrations and interactive exhibits. More than 40 partner organizations—fire, police and sheriff's departments; federal, state and local agencies; utility companies; not-for-profits and others concerned with community preparedness—provided informational booths and exhibits. CEA shared information about earthquake insurance and about staying safe in earthquake country.
Visitors were invited to watch demonstrations from K9 units, a swift water rescue team, a chemical decontamination unit, a helicopter fire attack team and even Boy Scouts demonstrating rope toss rescues. Attendees also learned what to do when utility wires fall, experienced what a magnitude-9.5 earthquake could feel like, and learned how to prepare a perfect emergency preparedness kit.
"California's Day of Preparedness" is part of how CalOES and its partners kick off National Preparedness Month in September. For videos, photos and more information, visit
the CalOES website or search #CAPrepDay on Twitter or Facebook.
CEA Staff Participate in Natural Disasters Workshop in Colorado
From left to right: James Goltz, Kyoto University Disaster Prevention Research Institute; Sean McGowan, Federal Emergency Management Agency; Elizabeth Safran, Lewis & Clark College; Jishnu Subedi, Southern Alberta Institute of Technology; and Annde Ewertsen, California Earthquake Authority.
California Earthquake Authority (CEA) staff were among nearly 400 researchers and professionals who attended the 41st annual Natural Hazards Workshop in Colorado in July. The four-day event included participants from more than a dozen countries and featured sessions on a wide variety of approaches to disaster preparation and recovery, resilience to natural disasters, emergency management, and communication about the risks of natural hazards.
CEA's Annde Ewertsen, who oversees agent and consumer services at CEA, moderated a panel titled "Public Communication and Seismic Hazards." In that panel, Ewertsen and experts from government and academic institutions discussed how scientific findings related to earthquakes could be better communicated to the public, to help non-technical audiences understand and use them.
Members of CEA's multidisciplinary research team and other CEA staff involved in mitigation and communications efforts also attended the workshop, which was hosted by the Natural Hazards Center at the University of Colorado, Boulder.
Learn more about the Natural Hazards Center and its annual workshop.
CEA Wins Top Awards from Insurance Marketing & Communications Association
CEA won two awards for its marketing campaigns and educational outreach initiatives in the annual Insurance Marketing & Communications Association (IMCA) awards.
CEA won Best of Show for its 2015 “Wango Tango Initiative” entry in the Experiential Marketing category and also won the coveted SAMMY Award—given to the entry voted to be the best overall work among all of the IMCA winners on display at the Annual Conference.
Past SAMMY Award recipients include some of CEA’s participating insurance companies, including Liberty Mutual, State Farm, Farmers, Allstate and Nationwide. To be eligible for this award, companies are given a blank space on a table to be filled with whatever they choose.
CEA produced a model of the display it had at KIIS-FM’s Wango Tango concert event in Los Angeles in May. The model included a miniature “California Rocks!” tent, a hand-drawn recreation of the 3D “overnight earthquake” sidewalk chalk drawing CEA used at the event, and a slide show of the event itself on an iPad.
Previously, CEA has won IMCA Showcase Awards—which “recognize the most effective and innovative work from the best minds in insurance marketing and communications”—for its “Get Prepared, California!” efforts and “California Rocks!” marketing campaign.
See the CEA team receiving the award.
CEA's CEO Addresses Community Groups Throughout the State
CEA's CEO, Glenn Pomeroy, appeared as a guest speaker in front of several community groups and insurance agent meetings in May and June. As part of an educational tour, Pomeroy is working to inform Californians of their local earthquake risk, share information about potential earthquake damage in California and provide details about CEA's new
earthquake insurance options
, which help Californians cover the costs for repairs and rebuilding after a damaging quake.
In May, Pomeroy spoke at meetings of insurance agents in Fremont, San Diego, Anaheim, Ontario and Woodland Hills. He also presented information at the North San Diego Business Chamber's Actionable Economics Forum meeting and at a Hayward Chamber of Commerce meeting of the Latino Business Roundtable.
In June, he spoke at insurance agent meetings in Fresno, Sacramento, Pleasanton and Santa Clara; gave a talk at a San Fernando Valley Homeowners Association Marketplace dinner in Woodland Hills; was the guest speaker for Good Afternoon Long Beach; and addressed the Beverly Hills Chamber of Commerce's Government Affairs Committee.
Pomeroy's educational tour will continue throughout the year. If you're a community member or an agent and would like to have Pomeroy speak at an event, please contact
CEA and iHeartMedia Present Auction Proceeds to American Red Cross at KIIS-FM's Tango
California Earthquake Authority and iHeartMedia representatives presented the American Red Cross with a check for $174,850 at KIIS-FM's Wango Tango concert event in Los Angeles on May 14.
The check represented the proceeds from the 2016 Get Prepared, California! AuctionSM, which offered exclusive items for bid — such as a ride aboard the Goodyear Blimp, a Chevy Silverado filled with earthquake-preparedness supplies and multiple music packages — and raised money for American Red Cross disaster-preparedness programs in California.
CEA also sponsored the Village pre-show area at KIIS-FM's Wango Tango, which had as its theme an overnight earthquake and included a shake trailer, as well as a mobile pavilion where attendees could learn about earthquake risks in their region.
More than 22,000 people attended the sold-out event, which featured performers including Meghan Trainor, Gwen Stefani, and Ariana Grande.
Learn more about earthquake preparedness.
CEA Sponsors National Earthquake Conference in Long Beach
CEA was the presenting sponsor of the
National Earthquake Conference, held May 4-6 in Long Beach.
The conference gathers together experts from across the globe to share the latest advances in earthquake science, best practices for outreach and education, building science and code advancement, and policy initiatives that improve resiliency and preparedness.
CEA's CEO, Glenn Pomeroy, joined representatives of the Federal Alliance for Safe Homes and the Federal Emergency Management Agency to kick off the quadrennial conference and welcome attendees. He also moderated a panel titled "Reducing Risk — The Role Insurance Plays in Building Resilient Communities."
CEA Chief Mitigation Officer Janiele Maffei participated in a panel called "Taking it to the Streets," about preparedness in the private sector and initiatives to increase resiliency.
View highlights of the National Earthquake Conference.
CEA Officials On-Hand for Launch of 2016 EBB Registration
CEA representatives – including CEO Glenn Pomeroy and Chief Mitigation Officer Janiele Maffei – were on hand at San Francisco’s City Hall on Jan. 20 to open registration for the 2016 Earthquake Brace + Bolt (EBB) program in 18 California cities. The registration runs through Feb. 20.
From those who register, 1,600 homeowners will be drawn to receive up to $3,000 in funding to earthquake retrofit their homes.
EBB program aims to help protect older California homes from potential earthquake damage by retrofitting. The CEA estimates that about 1.2 million homes could benefit from the program in high-hazard areas. The program is especially aimed at homes that may not be bolted to their foundations, and which have crawl spaces that make them more susceptible damage.
CEA Presents Auction Check to American Red Cross
CEA presented a check for $191,053 to the American Red Cross on Thursday, Nov. 5, at a luncheon in Los Angeles.
CEA CEO Glenn Pomeroy was on-hand to present the check, which represents the money collected from CEA’s Get Prepared, California! SM online auction, held in April. The auction – which features once-in-a-lifetime items up for bid – is sponsored by the CEA and managed by iHeartMedia.
The 6th Annual American Red Cross Heroes Luncheon recognizes Los Angeles area residents who have given their time and who may even have even risked their lives to lend a helping hand in the community.
CEA Takes Part in ShakeOuts
CEA staff traveled to Los Angeles and Oakland on October 15, to take part in events related to the Great California ShakeOut!
CEA staff attended an earthquake drill held on the campus of the University of Southern California. Meanwhile, in Northern California, CEA's Mitigation team took part in a similar event in Oakland.
Great ShakeOut Earthquake Drills
are an annual opportunity for people in homes, schools, and organizations to practice what to do during an earthquake, and to improve their preparedness.
CEA Talks Preparedness at Viva Los Dodgers
The CEA teamed with various stakeholders to discuss earthquake and natural disaster preparedness at the Los Angeles PrepareAthon during the Viva Los Dodgers pre-game event on Sept. 20, at Dodger Stadium.
Baseball fans had a chance to talk with experts about preparedness strategies for when an earthquake or wildfire strikes. Other activities included photo-ops next to a lifelike 3D chalk-art of a crack caused by a seismic event, and the ability to experience a simulated earthquake in a “shake trailer.”
CEA Takes Part in Napa Earthquake Anniversary
The CEA took part in an event marking the 1-year anniversary of the 2014 South Napa Earthquake on August 24.
Joined by first responders, city officials and preparedness and civic organizations, the CEA stood with its partners in remembrance of the 6.0-magnitude earthquake, and the efforts made by Napa to recover from the damage.
CEA Named Napa Earthquake First Responder VIP
CEA CEO Glenn Pomeroy, representing CEA, was recognized as a "Hero of the Community" by the Napa Sunrise Rotary on July 4, during Napa's annual Fourth of July Parade.
CEA was honored for its response in Napa following the deadly 6.0-magnitude earthquake that struck the city and surrounding region on Aug. 24, 2014, causing nearly $1 billion in damages. Pomeroy and the approximately 20 other honorees walked at the front of the parade and were noted for their contributions to the Napa community.
CEA Wins Prestigious Insurance Marketing Award
CEA received the
Showcase Award of Excellence from the Insurance Marketing and Communications Association (ICMA) in June, at the organization’s 2015 Annual Meeting and Showcase Gala, held in Nashville, TN. The honor was given for CEA’s California Rocks™! marketing campaign, which prompts California residents to think of earthquake insurance as a daily living responsibility.
The award was given in the category of “Total Sales/Marketing/Branding Campaign Over $100K.” Promotion of the campaign appeared on a variety of platforms, including TV and radio spots, print and online advertising. CEA’s campaign was judged using a variety of criteria, including: strategy, effectiveness and functionality; audience and focus; content; and design and presentation.
For more information on the awards program, visit the
visit the IMCA website.
2015 Get Prepared,
California! AuctionSM is Most
The CEA's Get Prepared, California! AuctionSM raised a
record-setting $190,000 this year to support American Red Cross disaster-preparedness programs in California. Over the past four years the auction has raised $715,000, all to benefit the Red Cross.
The online auction in April was sponsored by the CEA and managed by iHeartMedia. It featured once-in-a-lifetime items up for bid, alongside earthquake-preparedness tips.
Exclusive auction items included a new 2015 Chevy Camaro and a race-track driving experience in a 500-horsepower Sprint Cup NASCAR stock car, VIP access to music events, a trip to London's famous Wembley Stadium to see an NFL game, a sky-high tour in the Goodyear blimp and a VIP backstage visit to the Days of Our Lives soap opera.
CEA launches all-new 2015 Marketing Value Program (MVP) for trained agents
March 2, 2015
Launched March 2015, the revamped MVP was designed to supports agents' efforts to educate potential policyholders about earthquake insurance, and help homeowners make informed policy decisions.
CEA-trained agents have access to free direct mail, sales tools, resources and sales tips, and free Emergency Preparedness Go-Bags and Earthquake Preparedness Starter Kits to send to their customers.
expands its program in 2015
EBB has expanded its program, which offers California home-owners up to $3,000 to help cover costs to seismically retrofit their house and lessen the potential for earthquake damage.
In January ZIP Codes in six cities – Oakland, San Francisco, San Leandro, Los Angeles, Pasadena and Santa Monica – were the first eligible for the program. ZIP Codes in Napa were added in March. Homeowners were drawn through a random selection process and notified by email if they have been chosen to participate.
EarthquakeBraceBolt.com to learn more about the program.
Loma Prieta KGO-TV 25 Year Anniversary
October 15, 2014 from 4:30 – 7:00 a.m.
Partnering with CEA, KGO-TV in San Francisco devoted its morning newscast to promoting earthquake awareness and preparation two days before the Loma Prieta 25 year anniversary. Representatives from USGS, CEA and local government talked about local risk and the importance of earthquake insurance.
Also featured was life-like chalk art showing what streets and sidewalks could look like after an earthquake.
To commemorate the 25th anniversary of the Loma Prieta earthquake, KGO-TV in San Francisco worked with CEA to produce a half hour special called
“15 Seconds/25 Years Later: The Loma Prieta Earthquake” It was hosted by news anchor Cheryl Jennings, who worked at KGO-TV in 1989 and reported on the aftermath of the Loma Prieta earthquake. The special aired several times in the weeks before and after the anniversary.