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The CEA is well established as a major sponsor of the highly regarded and very popular consumer safety handbook, Putting Down Roots in Earthquake Country (PDR). More than 3.5 million handbooks have been delivered to consumers through mass media, insurance agents, Red Cross, United States Geological Survey (USGS), and the CEA itself, among many others.
In January 2007, the USGS, with the assistance of New American Media and the Asian Pacific Fund and using funding provided by the CEA, launched the latest iterations of the handbook, Protecting Your Family From Earthquakes - The Seven Steps to Earthquake Safety. These new versions of the popular PDR handbook are tailored to the Bay Area's Latino, Korean, Vietnamese, and Chinese communities, in whose families there may be both English-speaking and non-English-speaking members. The handbooks deliver important messages of earthquake preparedness and recovery, including information on risk mitigation, retrofitting, financial preparedness, and recovery. Community members assisted in providing handbook content and advising on approaches to incorporate communities' cultural needs.
The CEA supported the mass-media launch of Protecting Your Family From Earthquakes with media-buys from Bay-Area ethnic publications, as recommended by community members, the Asian Pacific Fund, New American Media, the Red Cross, and PG&E's Consumer Outreach Department, all of whom have extensive knowledge of outreach campaigns to non-English-speaking audiences.
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